Audience

Our target audience will be white Caucasian males aged from about 18-25 who are middle and working class. Our wider secondary audience will probably be females of the same status. I think this film will appeal to this audience as it can be linked to the fear of invasion and people trying to take over by force. This can be linked to immigrants and terrorism. Also it can be linked to family issues which many people in this age group may have but will be trying to get away from. This may work as a horror film as it addresses both these fears of people in the UK of terrorism and family problems.

Our film will be aimed at aspirers as they will be motivated by the smart ideas and status. It isn't for mainstreamers as the British Film Industry is not as well known as Hollywood. It is not aimed at succeeders as this film doesn't emphasise power or control over the rest of the world. It is not aimed at reformers as this film is not about making the world a better place or trying to save society. Our secondary consumers would be the individuals as it is a unique film unlike any of the others and can not be put into a specific box.

Our film covers Maslow's Hierarchy of needs in a unique way as the main character starts at the bottom of the scale just fulfilling the Physiological stage. However as the film moves on we see him work his way up the hierarchy to reach self-actualization. This is good as it shows people that anyone from the bottom of society is able to achieve self-actualization.