Similar Products

The marketing campaign for Danny Boyle's '28 Days Later' (2002) gives a similar brand image that we are trying to promote.

The trailer causes a feel of fear and anticipation as although it draws us in enough to understand what happens but without giving any of the story away. The brand image this trailer is trying to push is that it is dangerous, devastating and infectious this is put across by the way in which each stage of the 'virus' is shown.

The brand image also comes out in this poster as it is a red poster which symbolises danger and we can see that it is infectious as it has a biohazard symbol as the film logo. we can also see that the eyes are symbolic of this product. The magazine cover of 'Time Out' also pushes the same feel and brand image.

Another film that pushes brand image is Dog Soldiers. The tag line for this film was 'A New Breed Of Horror'